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Marketing campaign design and implementation process
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/// What is it? ///
Marketing campaign design and implementation is
often associated with stress, chaos and communication problems. What are the
goals? Who should be involved? To whom is the campaign addressed? How to
provide for global and local audience? Which parts can be localized and
which not?
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/// Our offer ///
We have improved marketing processes in several
large companies by:
• Assessing the current marketing process and
finding out the areas of improvement.
• Conducting a series of workshops with the client
to redesign the process and set the new goals.
• Managing the new process implementation,
including training and monitoring.
• Designing new tools to support the process.
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Software engineering
process
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/// What is it? ///
Software development is mixture of an art and
manufacturing. What does the user need and want? How to specify this? How to
get from requirements to specifications? How to assure quality?
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/// Our offer ///
We have expertise in the Unified Process (UP),
project management, requirements analysis and management, Object-Oriented
Modelling, user centred design, testing.
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Innovation Management
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/// What is it? ///
Fostering and managing innovation is one of the key
abilities for the organization to survive in the future. Nobody knows the
problems in the organization better than own employees and nobody wants to
resolve them more than they do.
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/// Our offer ///
We help you define methods to foster innovation by
establishing working groups, managing the results and ensuring employee
recognition.
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Localization and
translation process
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/// What is it? ///
Designing and selling products for global, but yet
local markets is a challenge. Which parts of the product should be the same
everywhere and which should be localized? How to localize? How to work with
a localization vendor?
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/// Our offer ///
We help determine the needs and requirements of
the local market, help you establish a localization process and find the
right localization vendor.
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